Take a 360° Virtual Reality Tour of a Chicken Hatchery, Farm & Processing Plant

Do you ever wonder how a chicken goes from an egg to a farm to your table?

From the hatchery where meat (or broiler) chickens are hatched, to barns on local farms where chickens are raised under the watchful eye of farmers, to processing, distribution, and ultimately your local market or restaurant, chicken makes quite the journey to your table.

More and more people want to know more about the life of the chicken they eat – that’s why the National Chicken Council developed an interactive 360° Virtual Reality (VR) Tour that transports you straight to the hatchery, farm, and processing plant. Our 360° Virtual Experience offers behind the scenes look at every step of a broiler chicken’s life.

During the 360° Virtual Reality Tour, you’ll meet some of the people who work at the hatchery, farm, and processing plant. You’ll see baby chicks hatch. You’ll be able to look around a chicken house and see chickens roaming, eating, and drinking water. You’ll learn important facts about how chickens are raised. And finally, you’ll see how chickens are processed and distributed to markets and restaurants across the United States.

What is a 360° virtual reality (VR) video?

  • 360° Virtual Reality videos are recorded in every direction at once.
  • Viewers are able to watch the video in a traditional manner from a two-dimensional perspective, but unlike passively watching, the video can now rotate to see up, down, front, back, and side-to-side from the original starting point.
  • As the video moves, the experience changes according to the user’s requested perspective.
Note: You can view the 360° videos on a mobile phone, tablet, or desktop, with or without a headset. To view on your desktop, you’ll need the latest version of Chrome or Firefox.

Ready to immerse yourself and see how a chicken goes from an egg to a farm to your table – all without putting on boots or leaving the comfort of your home?

The Hatchery

Chickens begin their life in hatcheries, where fertilized eggs (not table eggs) are incubated and hatched into chickens that are raised for meat. These kinds of chickens are called “broiler” chickens.

The Broiler Chicken Farm

Once the chicks are hatched, they are transported to local farms where chickens are raised under the watchful eye of farmers and veterinarians until they are big enough to be sold for meat.

The Processing Plant

When chickens are big enough to be sold for meat, they are transported to the processing plant where they are humanely slaughtered and processed. The chicken ultimately goes to your local market or restaurant.

If you’d like to learn more about how broiler chickens are raised in the United States, check out our Day in the Life video series. You can also get answers to frequently asked questions on our FAQ page.

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